Interior Design & Model Unit Staging
The Eden Interiors
Interior design and unit staging for a refreshed Queen Anne apartment complex.
Originally constructed in the late ’80s (and updated over the years since then) The Eden Apartments were ready for a refresh to suit the Seattle scene of the late 2010s. To attract their target market (young, professional women), the apartment management company, Thrive Communities, developed a branding package to guide the update to both their marketing materials and the apartment complex itself.
Using two “dream tenants” and their backstories as inspiration, we developed a concept for the upgrade of the apartment finishes that reflects a polished, classic, and feminine vibe. Working with the color palette included in the branding package, our interior design team created a coordinating materials and finish palette that includes everything from the tile, to flooring, cabinetry, lighting, and appliances.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
While all the units will be upgraded with the new interiors, The Eden also needed a model unit staged to show potential renters how the apartments feel when lived in. Plus, they needed it to use for a photoshoot to market The Eden in digital and print materials. To create an authentic feel for the model unit, our interiors team traced the thread of the “dream tenants” through time in their theoretical lives, decking out the apartment with furniture, art, accessories, and the accoutrements of daily life. The staged model unit is now featured in marketing collateral for The Eden, including their website.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Tina Witherspoon.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
The Eden Interiors
The Eden Interiors | Photo by Cory Holland.
How did this project come together?
Explore below for a few artifacts from the design process.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
The Eden Interiors
The Eden Interiors | Design drawings from Board & Vellum project files.
What did this project look like before we started?
Enjoy the “Before & After” shots below to experience the transformation.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
The Eden Interiors: Before & After
The Eden Interiors | “Before” photo from Board & Vellum project files. “After” photo by Cory Holland.
Recognition
This project was honored by the Washington Multi-Family Housing Association with an Emerald Award for “Renovated Community of the Year” in 2019.
Notes & Credits
Interior Design by Board & Vellum.
Photography by Cory Holland and Tina Witherspoon.
Check out the sister portfolio project, The Eden Apartments Amenity Refresh to see how the amenity spaces turned out.
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